|June 8, 2023|
|1:00pm - 1:05pm||Welcome|
Welcome to the fourth annual Connected TV Advertising Summit virtual
|1:05pm - 1:20pm||How CTV’s Omnipresence is Reshaping the TV and Advertising Industries|
CTV is now omnipresent in U.S. households, in turn completely reshaping the TV industry. Viewers are embracing streaming and wide array of streaming choices. In this stage-setting session, one of the industry’s leading researchers lays out all most important data, including newly-released survey results underscoring the extent to which viewers are shifting their behaviors.
|1:25pm - 2:00pm||Inside CTV’s Biggest Opportunities and Challenges - The Three-Year Perspective|
With nearly 9 in 10 U.S. homes now having at least one CTV device and adoption in other countries rapidly growing, ad-supported streaming services proliferating and brands hungry to replace lost linear TV impressions, the CTV advertising has become the hottest sector of the ad market. Go inside all the key CTV advertising trends with senior industry leaders who will explore the biggest opportunities and challenges over the next 2-3 years.
|2:05pm - 2:40pm||Understanding CTV/Streaming Business Model Choices: Paid, Hybrid, FAST|
Media executives face an array of business model choices for their streaming services: pure paid/SVOD, hybrid paid/ad-supported, FAST, or a combination. This insightful session will explore the strategic, financial and real-world foundations for choosing optimal CTV/streaming business models - especially when resources are highly constrained. And then, once decisions are made, how to stay the course in a really noisy environment.
|2:45pm - 3:20pm||Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable|
In 2023 the vast majority of CTV ads will be bought with upper-funnel KPIs, as TV ad buyers seek to replace GRPs lost due to traditional TV’s decline and cord-cutting. With a $70 billion TV ad market in the U.S. alone, the shift from linear TV to CTV has lots of runway ahead. But more strategically significant are myriad initiatives that are transforming CTV into a full-funnel/lower-funnel channel. In an era when the importance of first-party data is rapidly increasing, engaging viewers on their TVs will soon become table stakes. In this session, learn how CTV is going to create a multibillion-dollar bonanza in shoppable TV, as well as new frontiers in content creation and personalization.
|3:25pm - 4:00pm||How Innovation is Driving the Value of Content and Advertising in CTV|
Innovation is everywhere in the CTV and streaming market, creating better viewer experiences and more value for content providers. What does the near-term roadmap look like, where are resources being focused, what key challenges are being addressed, and most important, what does all of this mean the CTV market will look like in 2-3 years? Join a high-impact discussion by experts who chart out CTV’s innovative future.
|4:05pm - 4:40pm||Unraveling the Measurement and Attribution Imperative|
There is likely no single topic that generates more coverage and industry hand-wringing than measurement and attribution. For many in the industry, establishing a single, or possibly multiple credible currencies, is priority #1. Yet tens of billions of dollars of spending are transacted in digital without such currencies, and rather are based on actual outcomes. With a full-funnel/lower-funnel future ahead for CTV, how should CTV’s transaction backbone be informed by a traditional TV currency paradigm? Join us for a robust discussion of how critical measurement and attribution issues are being addressed, with an eye to unlocking CTV’s ultimate success.
|4:45pm - 4:45pm||Conclusion|
Editor and Publisher, VideoNuze
Over 20 Senior Executives to Speak at Fourth Annual CTV Advertising Summit virtual
by Will Richmond
I'm proud to announce that over 20 senior executives are confirmed to speak at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on Thursday afternoon, June 8th. The seniority and breath of industry thought-leaders participating in the conference once again attests to why the CTV Ad Summit is the premier annual event 100% focused on CTV advertising. I'm honored that they have carved time out of their extremely busy schedules to share their thoughts with attendees.
Additional speakers will be announced in the coming days.
Executives from NBCUniversal, Walmart Connect, GroupM, Roku, VIZIO, BritBox, Cinedigm Networks, dentsu, Estrella Media, Havas, IAB, VAB, Leichtman Research Group and many others will come together to share their perspectives and insights.
The full program, which includes 6 in-depth sessions, offers an unparalleled learning opportunity for anyone at any company that has identified CTV and streaming as top strategic priorities.
Many thanks to our 5 amazing partners Beachfront, Extreme Reach, PadSquad, Pixability and Roku.
Reminder, sign-up is complimentary!
Program Announced for Fourth Annual CTV Advertising Summit Virtual On June 8th
by Will Richmond
I’m pleased to announce the initial program for VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8th.
Having attended over a dozen IAB NewFronts presentations last week, and participating in countless informal conversations with executives on the sidelines, I’m confident that the CTV Ad Summit program will cover the most essential topics that are front-and-center in CTV and streaming today (note there is a possibility of extending the program further, to dive into additional critical topics, stay tuned).
I am honored that key leaders in the industry will be moderating sessions at the CTV Ad Summit virtual, each of whom brings enormous expertise. I’m confident that they’ll pilot focused, high-impact discussions.
The afternoon will kick off with Bruce Leichtman, President of Leichtman Research Group, one of the industry’s most-trusted research analysts, providing fresh data and insights on the CTV, broadband, SVOD, AVOD and FAST markets. Bruce’s session will lay the foundation for the afternoon.
VAB’s EVP Danielle DeLauro will then moderate a discussion of CTV’s biggest opportunities and challenges, over the next 2-3 years. The discussion will start at 30,000 feet, but stay at an accessible, actionable altitude for all attendees throughout.
Then Altman Solon partner Jonathan Hurd will lead a session exploring CTV/streaming business model choices: paid, hybrid, FAST. Jonathan has advised many of the world’s largest media companies as they analyze the complex decision-making behind choosing how to monetize their vast content investments. Panelists will share their points of view, enabling attendees to “go behind the scenes” of how critical analysis is done, which leads to successful results.
Following up, IAB’s VP, Media Center Eric John will (provisionally) moderate a session on why CTV’s march to full-funnel/lower funnel and shoppable TV are inevitable. Notwithstanding that the vast majority of CTV spending today is upper-funnel, its expansion to full-funnel/lower funnel was a through line of all the IAB NewFronts presentations last week. CTV is creating exciting new frontiers in shoppable TV and content/advertising creation/personalization that industry leaders are already capitalizing on.
Next up, former EVP, CBS Interactive Christy Tanner’s session will focus on CTV’s innovation roadmap, including, of course the role that AI is poised to play. But AI is just one aspect of the technical innovation underway, and Christy’s panelists will help all of us understand the breadth of their companies’ initiatives, and what it all means. Expect a detailed roadmap of what’s to come and how to succeed.
Last but hardly least, former president of US Media at Nielsen and General Partner/Co-Founder of The 98 Lynda Clarizio will lead an essential discussion unraveling the measurement and attribution imperative. There is no other topic in the industry that generates more coverage and hand-wringing than measurement and attribution, with vast amounts of industry attention and investment focused on it them. Yet they remain highly complex topics, influenced by the industry’s past paradigms and future aspirations. Leaders will delve into all aspects of measurement and attribution in this must-attend session.
Please join us on Thursday, June 8th for what I believe will be an essential afternoon of insights that drive a new understanding of CTV and help you and your company succeed.
Thank you to our generous partners Beachfront, PadSquad, Pixability, Roku, and other to be announced for supporting the CTV Ad Summit virtual.
Sign up is complimentary!