Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com
Over 20 Senior Executives to Speak at Fourth Annual CTV Advertising Summit virtual
by Will Richmond
I'm proud to announce that over 20 senior executives are confirmed to speak at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on Thursday afternoon, June 8th. The seniority and breath of industry thought-leaders participating in the conference once again attests to why the CTV Ad Summit is the premier annual event 100% focused on CTV advertising. I'm honored that they have carved time out of their extremely busy schedules to share their thoughts with attendees.
Additional speakers will be announced in the coming days.
Executives from NBCUniversal, Walmart Connect, GroupM, Roku, VIZIO, BritBox, Cinedigm Networks, dentsu, Estrella Media, Havas, IAB, VAB, Leichtman Research Group and many others will come together to share their perspectives and insights.
The full program, which includes 6 in-depth sessions, offers an unparalleled learning opportunity for anyone at any company that has identified CTV and streaming as top strategic priorities.
Many thanks to our 5 amazing partners Beachfront, Extreme Reach, PadSquad, Pixability and Roku.
Reminder, sign-up is complimentary!
Program Announced for Fourth Annual CTV Advertising Summit Virtual On June 8th
by Will Richmond
I’m pleased to announce the initial program for VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8th.
Having attended over a dozen IAB NewFronts presentations last week, and participating in countless informal conversations with executives on the sidelines, I’m confident that the CTV Ad Summit program will cover the most essential topics that are front-and-center in CTV and streaming today (note there is a possibility of extending the program further, to dive into additional critical topics, stay tuned).
I am honored that key leaders in the industry will be moderating sessions at the CTV Ad Summit virtual, each of whom brings enormous expertise. I’m confident that they’ll pilot focused, high-impact discussions.
The afternoon will kick off with Bruce Leichtman, President of Leichtman Research Group, one of the industry’s most-trusted research analysts, providing fresh data and insights on the CTV, broadband, SVOD, AVOD and FAST markets. Bruce’s session will lay the foundation for the afternoon.
VAB’s EVP Danielle DeLauro will then moderate a discussion of CTV’s biggest opportunities and challenges, over the next 2-3 years. The discussion will start at 30,000 feet, but stay at an accessible, actionable altitude for all attendees throughout.
Then Altman Solon partner Jonathan Hurd will lead a session exploring CTV/streaming business model choices: paid, hybrid, FAST. Jonathan has advised many of the world’s largest media companies as they analyze the complex decision-making behind choosing how to monetize their vast content investments. Panelists will share their points of view, enabling attendees to “go behind the scenes” of how critical analysis is done, which leads to successful results.
Following up, IAB’s VP, Media Center Eric John will (provisionally) moderate a session on why CTV’s march to full-funnel/lower funnel and shoppable TV are inevitable. Notwithstanding that the vast majority of CTV spending today is upper-funnel, its expansion to full-funnel/lower funnel was a through line of all the IAB NewFronts presentations last week. CTV is creating exciting new frontiers in shoppable TV and content/advertising creation/personalization that industry leaders are already capitalizing on.
Next up, former EVP, CBS Interactive Christy Tanner’s session will focus on CTV’s innovation roadmap, including, of course the role that AI is poised to play. But AI is just one aspect of the technical innovation underway, and Christy’s panelists will help all of us understand the breadth of their companies’ initiatives, and what it all means. Expect a detailed roadmap of what’s to come and how to succeed.
Last but hardly least, former president of US Media at Nielsen and General Partner/Co-Founder of The 98 Lynda Clarizio will lead an essential discussion unraveling the measurement and attribution imperative. There is no other topic in the industry that generates more coverage and hand-wringing than measurement and attribution, with vast amounts of industry attention and investment focused on it them. Yet they remain highly complex topics, influenced by the industry’s past paradigms and future aspirations. Leaders will delve into all aspects of measurement and attribution in this must-attend session.
Please join us on Thursday, June 8th for what I believe will be an essential afternoon of insights that drive a new understanding of CTV and help you and your company succeed.
Thank you to our generous partners Beachfront, PadSquad, Pixability, Roku, and other to be announced for supporting the CTV Ad Summit virtual.
Sign up is complimentary!