Connected TV Advertising Summit Connected TV Advertising Summit 2023

June 8, 2023
Afternoon

#CTVAds2023
 

Welcome to VideoNuze's Fourth Annual Connected TV Advertising Summit

Connected TV advertising is transforming the industry as advertising and content executives have concluded streaming is how all video will be distributed. However, most of the $21 billion+ spent in 2023 on CTV - in the U.S. alone - is “upper funnel.”
 
Long term, CTV’s opportunity is “full funnel,” with highly targeted and interactive ads that are fully measurable, and their impact fully attributable. Digital advertising’s biggest players are appropriate benchmarks when sizing CTV advertising’s eventual opportunity.
 
The primary questions now are: Which companies will get which slices of this massive pie, and why?
 
VideoNuze’s fourth annual CTV Advertising Summit virtual is the most-focused, high-impact event of the year for anyone or any company with CTV as a top priority. 
 
Join us for a critical afternoon of insights and data from the industry’s leading executives that will help you and your company succeed in CTV advertising.
 
Sign up is complimentary!
 
(all times below are in Eastern U.S. time)
 
June 8, 2023
1:00pm - 1:05pm Welcome
Welcome to the fourth annual Connected TV Advertising Summit virtual
 
  • Will Richmond – Editor and Publisher, VideoNuze
1:05pm - 1:20pm How CTV’s Omnipresence is Reshaping the TV and Advertising Industries

CTV is now omnipresent in U.S. households, in turn completely reshaping the TV industry. Viewers are embracing streaming and wide array of streaming choices. In this stage-setting session, one of the industry’s leading researchers lays out all most important data, including newly-released survey results underscoring the extent to which viewers are shifting their behaviors. 

  • Bruce Leichtman – President and Principal Analyst, Leichtman Research Group (presenter)
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer) 
1:25pm - 2:00pm Inside CTV’s Biggest Opportunities and Challenges - The Three-Year Perspective
With nearly 9 in 10 U.S. homes now having at least one CTV device and adoption in other countries rapidly growing, ad-supported streaming services proliferating and brands hungry to replace lost linear TV impressions, the CTV advertising has become the hottest sector of the ad market. Go inside all the key CTV advertising trends with senior industry leaders who will explore the biggest opportunities and challenges over the next 2-3 years. 
 
  • Laurie Crowley – SVP Group Director, Investment, Havas Media
  • Stacie Danzis – SVP, Digital Ad Sales, A+E Networks
  • Justin Fromm – Head of Insights, Samsung Ads
  • Darren Olive – President, Sales & Strategy, Crackle Connex
  • Tom St. John – Head of Partnerships, Beachfront
  • Danielle DeLauro – EVP, VAB (moderator)
2:05pm - 2:40pm Understanding CTV/Streaming Business Model Choices: Paid, Hybrid, FAST
Media executives face an array of business model choices for their streaming services: pure paid/SVOD, hybrid paid/ad-supported, FAST, or a combination. This insightful session will explore the strategic, financial and real-world foundations for choosing optimal CTV/streaming business models - especially when resources are highly constrained. And then, once decisions are made, how to stay the course in a really noisy environment.
 
  • Erick Opeka – Chief Strategy Officer and President, Cineverse
  • Rene Santaella – Chief Digital and Streaming Officer, Estrella Media
  • Robert Schildhouse – EVP, North America and GM, Group Marketing Services, BritBox
  • Brian Wallach – Chief Digital Officer, Extreme Reach
  • Jonathan Hurd – Partner, Altman Solon (moderator)
2:45pm - 3:20pm Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable
In 2023 the vast majority of CTV ads will be bought with upper-funnel KPIs, as TV ad buyers seek to replace GRPs lost due to traditional TV’s decline and cord-cutting. With a $70 billion TV ad market in the U.S. alone, the shift from linear TV to CTV has lots of runway ahead. But more strategically significant are myriad initiatives that are transforming CTV into a full-funnel/lower-funnel channel. In an era when the importance of first-party data is rapidly increasing, engaging viewers on their TVs will soon become table stakes. In this session, learn how CTV is going to create a multibillion-dollar bonanza in shoppable TV, as well as new frontiers in content creation and personalization.
 
  • Jenna Chen – Director, Strategy and Business Development, Partnerships, Walmart Connect
  • Lindsay Pullins – Director, Ad Revenue Business Strategy, Partnerships, Roku
  • Lance Wolder – Head of Strategy and Marketing, PadSquad
  • Eric John – VP, Media Center, IAB (moderator)
3:25pm - 4:00pm How Innovation is Driving the Value of Content and Advertising in CTV
Innovation is everywhere in the CTV and streaming market, creating better viewer experiences and more value for content providers. What does the near-term roadmap look like, where are resources being focused, what key challenges are being addressed, and most important, what does all of this mean the CTV market will look like in 2-3 years? Join a high-impact discussion by experts who chart out CTV’s innovative future.
 
  • Michael Nagle – GM of Streaming, USA Today and USA Today Sports
  • Damian Pelliccione – CEO and Co-Founder, Revry
  • Jackie Swansburg Paulino – Chief Product Officer, Pixability
  • Nyma Quidwai – VP, Client Services and Inventory Partnerships, VIZIO Ads
  • Christy Tanner – Partner-in-Residence, The Nunatak Group and former EVP, CBS Interactive (moderator)
4:05pm - 4:40pm Unraveling the Measurement and Attribution Imperative
There is likely no single topic that generates more coverage and industry hand-wringing than measurement and attribution. For many in the industry, establishing a single, or possibly multiple credible currencies, is priority #1. Yet tens of billions of dollars of spending are transacted in digital without such currencies, and rather are based on actual outcomes. With a full-funnel/lower-funnel future ahead for CTV, how should CTV’s transaction backbone be informed by a traditional TV currency paradigm? Join us for a robust discussion of how critical measurement and attribution issues are being addressed, with an eye to unlocking CTV’s ultimate success.
 
  • Bharad Ramesh – Executive Director, Research & Investment Analytics, GroupM US
  • David Sederbaum – EVP, Head of Video Investment, Dentsu Media US
  • Andrea Zapata – EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery
  • Maggie Zhang – SVP, Measurement Strategy and Operations, NBCUniversal
  • Lynda Clarizio – General Partner/Co-Founder, The 98 and former President, US Media, Nielsen (moderator)
4:45pm - 4:45pm Conclusion

Speakers

Sponsors

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

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Event Updates

  • 5-30-23 Five More World-Class Executives to Speak at Fourth Annual CTV Advertising Summit virtual, Bringing Total to 27
    Five More World-Class Executives to Speak at Fourth Annual CTV Advertising Summit virtual, Bringing Total to 27
     
    by Will Richmond
     
    Five more world-class executives will speak at VideoNuze’s Fourth Annual CTV Advertising Summit virtual on Thursday, June 8th, bringing to 27 the total number of industry leaders who will participate across six sessions. It is by far the most senior group of executives assembled at any conference this year devoted specifically to exploring the fast-growing world of Connected TV advertising. 
     
    Joining the opening session, “Inside CTV’s Biggest Opportunities and Challenges - The Three Year Perspective” are Stacie Danzis (SVP, Digital Ad Sales, A+E Networks), Justin Fromm (Head of Insights, Samsung Ads) and Darren Olive (President, Sales & Strategy, Crackle Connex) who will speak alongside Laurie Crowley (SVP Group Director, Investment, Havas Media) and Tom St. John (Head of Partnerships, Beachfront), with Danielle DeLauro (EVP, VAB) moderating.
     
    Separate, Andrea Zapata (EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery) is joining the “Unraveling the Measurement and Attribution Imperative” panel which also includes David Sederbaum (EVP, Head of Video Investment, Dentsu Media US), Simon Thomas (Global Director - Audiences Research and Media Investment Management, GroupM), and Maggie Zhang (SVP, Measurement Strategy and Operations, NBCUniversal) with Lynda Clarizio (General Partner/Co-Founder, The 98 and former President, US Media, Nielsen) moderating.
     
    Finally, Damian Pelliccione (CEO and Co-Founder, Revry) joins the “How Innovation is Driving the Value of Content and Advertising in CTV.” Revry is a streaming provider focused on LGBTQ+ audiences that stole the show at the NewFronts with its unique and innovative “The Wizard of Yaaaaas” mini-musical. Also on the panel are Michael Nagle (GM of Streaming, USA Today and USA Today Sports), Jackie Swansburg Paulino (Chief Product Officer, Pixability), Nyma Quidwai (VP, Client Services and Inventory Partnerships, VIZIO Ads) with Christy Tanner (Partner-in-Residence, The Nunatak Group and former EVP, CBS Interactive) moderating. 
     
    I am honored that Stacie, Justin, Darren, Andrea and Damian are carving time out of their tight schedules to speak at the CTV Ad Summit and share their insights. Together with all 27 speakers, the CTV Ad Summit promises to be the most compelling afternoon of learning for anyone who is focused on understanding the multibillion dollar CTV advertising market, which IAB/SMI forecasts to grow 21% in 2023 to $23 billion in the U.S. alone. 
     
    Many thanks to our 5 amazing partners Beachfront, Extreme Reach, PadSquad, Pixability and Roku.
     
    Remember, sign up is complimentary!
  • 5-16-23 Over 20 Senior Executives to Speak at Fourth Annual CTV Advertising Summit virtual

    Over 20 Senior Executives to Speak at Fourth Annual CTV Advertising Summit virtual

     

    by Will Richmond

     

    I'm proud to announce that over 20 senior executives are confirmed to speak at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on Thursday afternoon, June 8th. The seniority and breath of industry thought-leaders participating in the conference once again attests to why the CTV Ad Summit is the premier annual event 100% focused on CTV advertising. I'm honored that they have carved time out of their extremely busy schedules to share their thoughts with attendees. 

     

    Additional speakers will be announced in the coming days. 

     

    Executives from NBCUniversal, Walmart Connect, GroupM, Roku, VIZIO, BritBox, Cinedigm Networks, dentsu, Estrella Media, Havas, IAB, VAB, Leichtman Research Group and many others will come together to share their perspectives and insights. 

     

    The full program, which includes 6 in-depth sessions, offers an unparalleled learning opportunity for anyone at any company that has identified CTV and streaming as top strategic priorities. 

     

    Many thanks to our 5 amazing partners Beachfront, Extreme Reach, PadSquad, Pixability and Roku.

     

    Reminder, sign-up is complimentary!
  • 5-10-23 Program Announced for Fourth Annual CTV Advertising Summit Virtual On June 8th

    Program Announced for Fourth Annual CTV Advertising Summit Virtual On June 8th

     

    by Will Richmond

     

    I’m pleased to announce the initial program for VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8th.

     

    Having attended over a dozen IAB NewFronts presentations last week, and participating in countless informal conversations with executives on the sidelines, I’m confident that the CTV Ad Summit program will cover the most essential topics that are front-and-center in CTV and streaming today (note there is a possibility of extending the program further, to dive into additional critical topics, stay tuned).

     

    I am honored that key leaders in the industry will be moderating sessions at the CTV Ad Summit virtual, each of whom brings enormous expertise. I’m confident that they’ll pilot focused, high-impact discussions.

     

    The afternoon will kick off with Bruce Leichtman, President of Leichtman Research Group, one of the industry’s most-trusted research analysts, providing fresh data and insights on the CTV, broadband, SVOD, AVOD and FAST markets. Bruce’s session will lay the foundation for the afternoon.

     

    VAB’s EVP Danielle DeLauro will then moderate a discussion of CTV’s biggest opportunities and challenges, over the next 2-3 years. The discussion will start at 30,000 feet, but stay at an accessible, actionable altitude for all attendees throughout. 

     

    Then Altman Solon partner Jonathan Hurd will lead a session exploring CTV/streaming business model choices: paid, hybrid, FAST. Jonathan has advised many of the world’s largest media companies as they analyze the complex decision-making behind choosing how to monetize their vast content investments. Panelists will share their points of view, enabling attendees to “go behind the scenes” of how critical analysis is done, which leads to successful results. 

     

    Following up, IAB’s VP, Media Center Eric John will (provisionally) moderate a session on why CTV’s march to full-funnel/lower funnel and shoppable TV are inevitable. Notwithstanding that the vast majority of CTV spending today is upper-funnel, its expansion to full-funnel/lower funnel was a through line of all the IAB NewFronts presentations last week. CTV is creating exciting new frontiers in shoppable TV and content/advertising creation/personalization that industry leaders are already capitalizing on. 

     

    Next up, former EVP, CBS Interactive Christy Tanner’s session will focus on CTV’s innovation roadmap, including, of course the role that AI is poised to play. But AI is just one aspect of the technical innovation underway, and Christy’s panelists will help all of us understand the breadth of their companies’ initiatives, and what it all means. Expect a detailed roadmap of what’s to come and how to succeed. 

     

    Last but hardly least, former president of US Media at Nielsen and General Partner/Co-Founder of The 98 Lynda Clarizio will lead an essential discussion unraveling the measurement and attribution imperative. There is no other topic in the industry that generates more coverage and hand-wringing than measurement and attribution, with vast amounts of industry attention and investment focused on it them. Yet they remain highly complex topics, influenced by the industry’s past paradigms and future aspirations. Leaders will delve into all aspects of measurement and attribution in this must-attend session. 

     

    Please join us on Thursday, June 8th for what I believe will be an essential afternoon of insights that drive a new understanding of CTV and help you and your company succeed. 

     

    Thank you to our generous partners Beachfront, PadSquad, Pixability, Roku, and other to be announced for supporting the CTV Ad Summit virtual. 

     

    Sign up is complimentary!
  • 4-12-23 Complimentary Sign Up is Now Available for Fourth Annual CTV Advertising Summit virtual on June 8th
    Complimentary Sign Up is Now Available for Fourth Annual CTV Advertising Summit virtual on June 8th
     
    by Will Richmond
     
    I’m pleased to share that complimentary sign up is now available for VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8th.
     
    Connected TV advertising is transforming the industry as advertising and content executives have concluded streaming is how all video will be distributed.
     
    Yet the vast majority of the estimated $21 billion that will be spent on CTV in 2023 - in the U.S. alone - comes from advertisers who are fundamentally “following the eyeballs,” as viewership has migrated from linear/pay-TV to streaming. They are pursuing core “upper funnel” reach and frequency objectives. 
     
    Yet CTV’s eventual opportunity is “full funnel” and/or “lower funnel,” where highly targeted and interactive ads are fully measurable, and their impact is fully attributable. This is exactly the playbook that has powered the behemoths of search and social advertising to their trillion-dollar valuations.  
     
    In short, CTV’s potential is unlimited.
     
    The primary questions now are: Which companies will get which slices of this massive pie, and why?
     
    VideoNuze’s fourth annual CTV Advertising Summit is the most-focused, high-impact event of the year for anyone or any company with CTV as a top priority. 
     
    Join us on Thursday, June 8th for a critical afternoon of insights from the industry’s leading executives that will help you and your company succeed in CTV advertising.
     
    Sign up is complimentary!
     
    Please contact me if you're interested in learning more about sponsorship opportunities.