Connected TV Advertising Summit Connected TV Advertising Summit 2023

June 8, 2023


Jenna Chen

  • Jenna Chen

    Jenna Chen Director, Strategy and Business Development, Partnerships
    Walmart Connect

    At Walmart Connect, Jenna leads the strategic partnership team that works with industry leaders to bring innovative ad experiences to Walmart advertisers. Jenna led Walmart Connect's partnership with The Trade Desk to launch the Walmart DSP, help launch the initial API partners, and oversees critical relationships with premium CTV providers such as with Paramount. Most recently, her team launched the Innovation Partner Program, a series of test-and-learn initiatives with leaders such as Roku, TikTok, Snap Inc., and shoppable livestream platforms Firework and Talkshoplive.

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