Maggie Zhang is Senior Vice President, Measurement Strategy and Operations, Advertising & Partnerships at NBCUniversal. In this role, Zhang is focused on developing and operationalizing holistic cross-platform measurement strategies and GTM executions that drive new currency adoption and measurement innovation. Based in New York, Zhang reports directly into Kelly Abcarian, Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal.
An industry veteran, Zhang has over 16 years of experience in the media, technology and measurement space. Prior to joining NBCUniversal, she most recently led the Measurement Success team at Amazon Ads, where she oversaw the development and promotion of Amazon DSP media performance insights, campaign best practices, and measurement innovations across Streaming TV, Audio, and Programmatic Display. She also sat on the IAB’s Video Board of Directors while at Amazon Ads.
Prior to her time at Amazon, Zhang held several senior leadership positions at Dentsu, IAB and Magid. In addition to her current role at NBCUniversal, she also teaches Integrated Marketing as an Adjunct Professor at New York University’s School of Professional Studies.
Zhang is a graduate of Syracuse University where she completed her Ph.D. in Mass Communications at the S. I. Newhouse School of Public Communications. She earned her M.A. in International Relations from the University of Delaware.