Robert Schildhouse serves as Executive Vice President, North America, and General Manager, Group Marketing Services, for BritBox International. Robert spearheads the streaming service’s business growth in the US and Canada, and leads its centralized global marketing services.
Robert is driving ambitious market growth, leading business development, commercial relationships, programming and performance marketing for BritBox North America. He also oversees central marketing services, across Creative Studio, Media Buying, and CRM & Customer Services.
Having been at the forefront of the streaming industry since its inception, Robert Schildhouse joined Hulu prior to its launch in 2008, progressing to become the leader of Hulu’s Content Acquisition organization, where he and his team led many groundbreaking and innovative deals shepherding hundreds of studios, networks, and global rights holders into the AVOD and SVOD market for the first time. Robert then joined CBS Global Distribution Group as SVP, Digital Licensing and Distribution, later rising to EVP, responsible for monetizing the rights of the CBS and Showtime libraries to the streaming marketplace. Schildhouse later became EVP, Business Development, where he was responsible for authoring strategy to expand CBS’s global footprint. He began his career at GE Capital, where he was a graduate of GE’s Financial Management Program.