Connected TV Advertising Summit Connected TV Advertising Summit 2023

June 8, 2023


David Sederbaum

  • David Sederbaum

    David Sederbaum EVP, Head of Video Investment
    Dentsu Media US

    As the EVP, Head of Video Investment, Dave oversees video strategy and investment across all screens and devices on behalf of all clients in the US market. In his role, he is tasked with the development of innovative, consistent and salable buying and investment capabilities and is responsible for more than $6B in annual video spending across clients including Pfizer, P&G, Microsoft, GM, Diageo, The Home Depot and more. 
    Dave joined the Dentsu Network in 2012, and as the SVP of Video Investment at Carat, he oversaw $800MM+ in TV and digital video investments on behalf of Pfizer. Dave began his career at OMD as a media buyer and now with almost 20 years of experience in advertising and media buying, he has worked at four major holding companies, across a variety of businesses categories.  
    Dave is a graduate of Lehigh University and now resides in Westchester, New York with his family. 
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